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Archive for the ‘Marketing Communications’ Category:

Instagram Leads Student To Design For Hip Hop Artist

In 2016, NESCom Marketing Communications student Kyle King set up an Instagram account to showcase his graphic design work. Now, 8,000 followers later, he’s busy making logos, branding, and cover art for hip hop artists and one of his designs is getting him some attention.


King had already done some work for Hip Hop artists Lud Foe and he was contacted once more by the artist’s management. “Then they gave me a call one day” says King “and told me that Lud Foe had been in a car crash that almost ended his life, and that they wanted to release an album called “#GETWELLFOE. They gave me a bunch of photos and gave me full creative direction and control over what the album cover should look like and gave me a few samples of the music that was going to be on it”.

The album was released and immediately received mentions on the homepages of both Fader and Complex. In addition, celebrated Chicago-area artist Chance The Rapper retweeted the artwork to his over 3.5 Million followers.

Now King is already hard at work on merchandise the will be used by Lud Foe on tour that ties into the theme of the album. King recognizes that NESCom has helped his growing career by saying “The fact that I am applying the marketing skills that I have learned at NESCom, into my true passion, which is Music, makes for a really fun and exciting work day for me!”

Marketing Students Receive Honorable Mention in National Competition for DIRECTV

Four students at New England School of Communications at Husson University received an honorable mention for innovation and market research in the Collegiate ECHO Marketing Challenge national marketing competition that included 200 entries from universities throughout the US. The challenge was to create an integrated marketing campaign to help DIRECTV increase refer-a-friend program participation among its existing customers.

Senior Marketing Communications students Kendra Jackson, Kaity Patnode, Emily Pinneo and Video Production student Nicholas Maney formed Team DIREKKT. The team’s approach was to identify a new target market for DIRECTV and then create COMMUNITV, a mobile gaming application that would allow people to play a trivia game, win prizes, and easily refer friends to DIRECTV. Their submission included a 60 second video advertisement. The 2015 competition was conducted during the fall 2014 and spring 2015 semesters.

“We were impressed with the quality and level of strategic thinking presented among the entries which clearly demonstrated an understanding of integrated marketing,” said Sondra Wellmerling, senior director of marketing at DIRECTV. “A job well done to all of the participants and special congratulations to the finalists.”

The winners of the Marketing EDGE 2015 Collegiate ECHO Marketing Challenge can be found here.

Students & staff document 10/11/12 as “A Day In The Life of NESCom”

On October 11th, the New England School of Communications asks students, staff and faculty to document their day from morning to night in order to capture the NESCom experience. Throughout 10/11/12, cameras could be found all over, carried by shutterbugs left and right. There was however one particular shutterbug who took it one step further.

Spencer Roberts and his GoPro hat

Spencer Roberts, a Video Production student, wore a GoPro camera strapped to his hat the entire day. He set the camera to capture one photo every 30 seconds all day and because he’s a NESCom student, that still wasn’t enough. Spencer took his entire day, set it to music and posted it to YouTube (of course) to share with his friends.

The end result can be viewed here.

Spencer wasn’t the only one taking photos. NESCom President Thom Johnston was even joining in on the fun, visiting classes and helping to show what a day at NESCom is all about.

We invite you to watch the slideshow below assembled all the photos submitted to


Marketing Communications Student Receives NEDMA Award & Scholarship

Beth Churchill, Marketing Communications student, along with Courtney Fitzpatrick from Western NE University was awarded the 2012 Direct Marketing Scholarship from the New England Direct Marketing Association Foundation at its recent conference in Boston. The scholarship is valued at $6,000. It includes a $3,000 award, a paid summer internship, and attendance at the NEDMA Conference and the Direct Marketing Essentials daylong workshop in Boston Massachusetts. The scholarship required an essay and finalists traveled to Boston for interviews as part of the competitive selection process.

(l-r) Courtney Fitzpatrick, Beth Churchill

NEDMA Award Recipients

For more information on NEDMA, visit

PRSSA Chapter Holds Music Saved Me Benefit

Student PRSSA chapter logo

The Public Relations Student Society of America Husson University/New England School of Communications Chapter raised $1,200 for the Pediatric Oncology Center at Eastern Maine Medical Center through its Music Saved Me benefit concert. The concert featured Paranoid Social Club, the Transducers, One Shot Nothing, Mines of Paris, and When Particles Collide.

The funds will be used to provide some entertainment and distraction for
children who are ill with cancer. PRSSA Officer and Leukemia survivor,
Erin Falwell is helping organize Music Saved Me for it’s second year, as
it has become an annual event for PRSSA. Music Saved Me will help
EMMC’s patients through arts and entertainment. Falwell elaborates “In
the hospital I would see kids my age (14) and very young children
undergo harsh treatments. The staff would do all they could to help us
pass the time and distract us from it all. A child’s laughter is not
hard to come by when they are full of energy and playing outside, but it
is much harder to come by inside an oncology center. This is why we
must do everything to help keep these kid’s spirits high.”

Photos courtesy of Caitlin DeVore

Music Saved Me  - Paranoid Social Club

Music Saved Me